WIFI ROOTS

A few choice words to start with: Flexible. Comfortable. Internet. Proud.

Last week, the Internet dropped in our Albuquerque building. It's not unfathomable that for many a design group, this means productivity-collapse. But we've got some practice with this, and less than an hour passed before we were seated comfortably in a wash of WiFi – at Napoli Coffee. Daniel was there – with camera, of course.



A decade ago, when TC was yet the suddenly-actualizing dream of a talented few NYC designers, we met only in coffee shops. (There was the odd retreat to the nearby Wendy's, when Lynn and Joan needed a private office. That did happen. But mostly coffee shops. Hence our name.) We gathered with warm mugs and local decor until 2003, until we could afford an office.



Perhaps others would have moved somewhere voluminous, with aspirations of filling a whole café. But we saw value in low overhead – passing the savings to our clients, and using only what we needed. That's because our values have remained unbroken: take care of our clients, do good work, and work as a team. Though our prices have risen through the years, as have our ranks and talents – and we have clients still from Day One. We still use only what we need, still do it all as a team, still put our utterly awesome clients first.


And sometimes things break, like building-wide Internet access. With a good team, contingency is easy. Especially when Napoli's around to let us take over the front half of their shop! Special thanks to Liz Robertson, who made us feel instantly at home.


True to our roots, we've stayed flexible. It'll take more than an Internet blackout to stop team TC. (And the bike shop next door makes a fine Wendy's in a pinch.)

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