We've brought Adam's An Underground Guide to Alburquerque project to you before. In March they launched a pretty new website, which made available, searchable, and cross-referencedevery review they'd ever published. Due we're sure in no small part to the readership of this blog, they've seen great success so far, hovering around 5000 hits monthly this fall, and growing. And now it's time for the big kahuna, the collector's item – the book itself, in the parlance.
The 6th Edition comes packed with reviews of restaurants (reorganized this year by food type), hardware stores, tattoo parlors, bars low-brow and high-, used bookstores, art galleries, video, and much much more. Following the word-of-mouth explosion that followed the last year's homage to an Albuquerque staple personality, they've peppered the book with treats, from illustrated how-to's to a special activity we're not permitted to disclose till tomorrow night. They're asking for a $10 donation, and are this year selling branded tote-bags (with the top image above), price TBD. Both will be available at tomorrow night's release party, with a special gift over which we've also been sworn to secrecy.
Adam and crew have been working their tails off all year on this beauty. At 92 pages, it's more refined than last year's offering, and he's certain their most attractive, useful and fun book yet. Adam reinvented the brand yet again this year, and TC's Daniel joined ranks as their house photographer. "An extraordinary dedication went into this book," Adam says. "Now it's your turn to take part in the love-fest."
If you're even only considering coming out, they insist you RSVP for the party on their website (and join their mailing list), or for the event alone on facebook. Refreshments from Marble Brewery will be served, beside tasteful selections from two of Albuquerque's premier DJs, and party games, such as Twister: Local Business Edition, which will be played for prizes redeemable at local merchants.
So where can you get one, right? If you're in town, the party's an obvious answer. If you live far, or tomorrow's already irreversibly booked, you can donate for a book and/or a bag on their fancy website, beginning Monday, December 12.
We'll see you there!
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