TANGERINE VACATION

It's that magic time of year again, when Christmas is lodged between memory and dream, Congress is quiet, and half of our clients are relaxing in the Hamptons. So we figured, what better time to take a break, ourselves? Indeed, we decided,

TC ABQ will take September 12-16
for ourselves. (ALL OF US)

But being a motley team of overdrive creatives, we're of course keeping just as busy. Britt will be swooning into her Honeymoon (more on the wedding in the coming weeks). Joan will be overseas. Joanna will be deep into another semester of studies. Adam will be prepping for the cross-country trip of a lifetime. Lynn will probably throw one more of those parties the neighborhood recalls fondly for months. Daniel will be on location far far away. Josh will be celebrating his little sister's Bat Mitzvah in California. And Melinda will be drawing, drawing, drawing… all day, all day, all day. (all others are going dark).

So though none of us is studied in the delicate science of fishing – who knows? Maybe someone will return for our Tuesday meeting on September 20th with a bass the size of a four-year-old, a few fresh lemons, and the will to grill. Short of that, we'll count on a refreshed perspective, and the hunger for collaboration that only reveals itself among folks who love one another's company.


We know what you're thinking. But TC, aren't there a few weeks yet between now and your citrus-zested Vay-cay? Why yes, dear reader, why yes… be sure to tune your browser right next week, and the week after. Same Tangerine Time, same Tangerine Channel.

THE SUMMER'S BEST BIOPICS

Our ABQ team has seen some new faces and departures in recent years. With the arrival of our newest team member, Kristopher Legits, we thought now an excellent time to take new bio photos. Cue fun.

We love that we can kick our shoes off, jump (as Eddie Van Halen suggests), and joke for 3 straight hours. It's testament to our team energy, and the humility everyone brings to the room. Combine that have-fun-at-work attitude with our Director of Photography's widely acknowledged mystical powers, and you've got a killer Friday afternoon. Here's a selection of candids (of the more than 600) from the shoot:

Melinda Beavers Illustrator, Designer

Daniel Hulsbos Photographer

Kristopher Legits Project & Planning Support

Britt Martinez Designer

Lynn Platow Creative Director, Partner

Adam Rubinstein Editor, Copywriter

Herodotus Perfectness Mascot, Blogger

But maybe you've wondered what the scene looks like, as shot by someone… whose talents range elsewhere. Well, this is your week. Here're a few (of the more than 300) Behind the Scenes shots we took in a thwarted effort to distract Daniel from his charge.

Client: TCABQ
Team: Everybody!

NEW MEXICO HOUSING SERVICES DIRECTORY

Home-buying is a complicated venture. Mortgage calculations to rebates to contractors' quotes on Green retrofitting, there's a lot to consider, much of it foreign to the average consumer. Thankfully, if you're in New Mexico, the Mortgage Finance Authority once more has you covered.


This helpful guide provides readers with MFA-approved lenders, contact information for different housing-related organizations – home rehabilitation to weatherization to emergency shelters – and explanations of MFA housing programs.


A few of the latter include Mortgage$aver, a 30-year fixed below-market rate mortgage loan for first-time low-to-medium income buyers, and Energy$avers, below-market interest rate loans for energy efficiency improvements. We think that's pretty awesome.


TC designed the directory for clarity and ease of navigation, balancing MFA's brand with fast access to useful information. The directory is available for download, and in their offices in downtown Albuquerque.



Client: New Mexico Mortgage Finance Authority
Team: Britt Martinez, Lynn Platow, Daniel Hulsbos

MEET BRYCON

If you're in the Southwest and need something big built, you've probably already heard of BRYCON. In fact, even if that's not you, you've probably heard of them, anyway (because you religiously read our blog!). They're one of the most respected construction firms in the region, and were in need of a brochure to highlight some of that well-earned expertise.


BRYCON'S renowned as one of the safest contractors in the Southwest, with an EMR of 0.60, and their more than 500 workers are licensed through the company in in New Mexico, Arizona, Colorado and Utah.


We thought tabs would be the most efficient and intuitive way to navigate the information. They also reflect the elegance BRYCON shows in their work.


And of course they know the value of great photography in marketing.


In 2010, they were honored with the Ethics in Business Award from the University of New Mexico’s Anderson School of Management and the Samaritan Counseling Center. They've been at it for over 21 years, in a variety of construction models, including the five highlighted in the brochure: cleanrooms, healthcare, education, hospitality and retail.


Client: BRYCON Construction Corp.
Team: Britt Martinez, Lynn Platow, Daniel Hulsbos